DIGITAL MARKETING
PORTFOLIO
VICKY ALFIAN

Vicky Alfian - Digital Marketing Specialist Portrait

Hi, I'm Vicky. With a passionate vision to develop brands through measurable SEO/SEM strategies, and to maximise the quality of ROAS in paid advertising campaigns to achieve effective ROI targets.


Let's Work
90%
SEO Upgrade March 2026
85%
Paid Advertising (META, Ads Push & Google Ads)
04+
Years Experience
Digital Marketing Copy Writing Editing On Page SEO Off Page SEO Social Media Digital Ads UI / UX Design Upgrade 2026 Digital Marketing Copy Writing Editing On Page SEO Off Page SEO Social Media Digital Ads UI / UX Design Upgrade 2026

ABOUT ME

I was born and raised in an entrepreneurial family in the Tangerang City area, Indonesia. Have a habit of helping market, honed my intuition for understanding customers and I loved it. Although I do not have a formal higher education, this has never stopped me from learning and hone my skills.

As a Digital Marketer, numbers are merely the end result of a process: relentless creativity through experimentation, and a strong commitment to sustainable brand development. In every project, accustomed to combining data, creative intuition, and a deep understanding of the audience to create campaigns that are not only seen, but also remembered.

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TOOLS AND INDIVIDUAL SKILLS

DIGITAL MARKETING TOOLS

  1. CMS (Content Managment System) & Code Editor: WordPress dan Virtual Studio Code
  2. Website Analytics & Data:
    • Google Analytics (measuring site performance),
    • Google Search Console (search engine optimization),
    • Seoptimer, PageSpeed Insights, Testing of Rich Results (Website Audit).
  3. SEO & Keyword Research:
    • SEMrush, Ahrefs, Yoast SEO (optimizing content for discoverability),
    • Ubersuggest, Keyword Planer, Google Trends, Trend24 (Keyword Research).
  4. Programming Language: HTML, CSS, JavaScript.

HARD SKILLS

  • SEO and Analitycs
  • Paid Advertising and PPC
  • Content Marketing
  • Data Anlysis
  • Design UI/UX
  • Analytics Success Campaign

SOFT SKILLS

  • Effective Communication
  • Teamwork
  • Problem-Solving
  • Adaptability/Flexibility
  • Time Management
  • Creativity

Search Engine Optimization

  1. On-Page SEO (Content & Page Optimization) Focus on on-site elements to improve relevance.
    • Keyword Research: Identifying relevant keywords with high search volume and low competition.
    • Meta Tags: Writing compelling Title Tags and Meta Descriptions that include keywords.
    • URL Structure: Using short, descriptive, and easy-to-read URLs.
    • Internal Linking: Linking one page to another on the same site to facilitate navigation.
    • Image Alt Text: Providing descriptions for images so search engines can read them.
  2. Off-Page SEO (Off-Site Optimization) Focuses on improving a website’s authority through external factors.
    • Link Building (Backlinks): Acquiring links from high-quality, relevant websites to build trust.
    • Brand Mentions: Building a brand’s reputation so it is frequently mentioned online.
  3. Technical SEO
    • Website Speed: Ensuring the website loads quickly (loading time). Mobile-Friendliness: Optimizing the website’s display to be mobile-friendly.
    • Security (HTTPS): Using an SSL certificate for site security.
    • XML Sitemap & Robots.txt: Helping Google crawl and index pages correctly.
    • URL Structure & Canonical Tags: Avoiding duplicate content issues.

DAILY TASKS AS A DIGITAL MARKETER

Daily activities I typically perform to reach customers: Creating, Launching, and Managing Online Stores (Brands). Here's an explanation:

CREATING

  • Data Analysis: Collecting data (Google Analytics, Console, PageSpeed, SEOptimer, SEMrush, Ahrefs, Ubersuggest, Meta Business Suite). This is used to generate reports or recommendations for resolving issues and improving marketing strategies.
  • Research Ideas and Tools: Utilizing research tools (Google Trends, Trend24, Ad Library, and AI) to set goals by developing ideas into a Content Plan and Keyword Strategy.
  • Creativity: UI/UX Design (PageSpeed Optimization and SEO Structure), Content Selection and Editing (Canva, Photoshop, CapCut, Adobe Premiere, and AI). Collaborating with the IT team to build applications or tools to streamline marketing processes.
  • Set Up Ad Campaigns: (Content, Targeting, Pixel, Business Manager, and ROAS)
  • Community Management: (Official Social Media and Telegram).
  • Schedule Social Media Posts: (Meta, Twitter, etc.)
  • Daily Reports: (Ads, SEO, and Social Media).

LAUNCHING

  1. Publish Landing Pages, Websites, or Online Stores after optimization.
  2. Run Ads
  3. Publish Social Media Posts
  4. On-Page and Off-Page SEO

MANAGING STORE

  • Build Community Engagement and Official Groups (Reply to or respond to messages and comments). Providing solutions to resolve issues is highly appreciated by members or followers.
  • Measure, Record, and Evaluate marketing performance (Data Analysis).
  • Update the latest information on the main website (On-Page).
  • Create daily sales reports (ROI and Looker Studio).

BRANDS I'VE WORKED WITH

Let's Work

LET'S CONNECT THERE!